Singapore Brand – Locally Designed, Locally Manufactured

EMMA offers working women an alternative source of classy, affordable apparel. This woman’s line is exclusively designed and manufactured in Singapore.

The Emma Line – Exclusive Designs, Unique Fabric

The line offers smart casual and office wear for the cosmopolitan women. Each collection is an embodiment of elegance and timeles...s beauty, created to complement the female silhouette. Fabrics used in the production of EMMA apparel are sourced from countries like Japan, Korea, Hong Kong, Taiwan and Europe. The variety of fabrics used adds colour and texture to the wardrobe. It cuts a smart and professional image, providing a good fit for petite women. All designs in the EMMA line are exclusive. Each design is manufactured in limited pieces. Once sold out, the design will not be reproduced. A new collection will be launched (in phases) every four to six weeks. With new designs being introduced every fortnight, shoppers will always have something to look forward to.

Colour Palette – Colour Me Beautiful

Emma recognizes that the sensitive use of colour is a powerful tool. Colour choice reveals personality, distinguishes work from pleasure and marks important events. Each EMMA collection is created based on a palette of thoughtfully selected colours. Here, the EMMA woman can keep track of the latest colour trends and adorn herself with different colours each day to reflect her mood and individual personality.