As a high quality fashion-forward brand leader, quality of our products is most important. With diamond simulant jewelry as our core product line, our proprietary lab-formulated diamond rough produces the equivalence of a rare and high value D-Flawless natural diamond consistently. gordonMax has a wide selection of diamond shapes and cuts ranging from rare replicates of classic old mine cuts to modern and contemporary cuts. Among the popular ones are of course the 58 facets round brilliant cut, Princess, Regent, Royal Asscher and Cushion cut with 109 facets. Services also included personalized setting services in full 18K750 gold for any of the loose diamond simulant purchased.